Research specialists The Wit picked 3 inspiring shows from their Fresh Database that reflect the various ways a scripted series…

Research specialists The Wit picked 3 inspiring shows from their Fresh Database that reflect the various ways an unscripted format…

When a trend on TikTok can transcend borders in days and Roblox experiences are played concurrently by millions in multiple…

The streaming landscape is more competitive than ever, with platforms fighting for audience attention and strategic visibility. Our latest white…

A White-paper from the FAST4EU Consortium The FAST (Free Ad-Supported Streaming TV) phenomenon has exploded in just a few years,…

“Don’t build on borrowed land.” That line, often repeated in creator circles, might sound far from television. Yet it captures…

“Same magic, new method.” That’s how Kim Miller Olko, Global CMO and President of Toys“R”Us Studios, describes her strategy for evolving…

I could have written ‘fragmented’ and ‘frictionless’ too. It seems the current era of media is brought to us by…

The global scripted TV market is going through a pivotal period. Our latest white paper, “10 Scripted TV Trends: Charting…

The Future of Podcast IP: Premium Storytelling vs. Creator-Led Hit When Amazon announced it was shutting down Wondery, the podcast…

“Most creatives either dream too small or too big,” notes international IP lawyer Matthew Asbell. He’s spent years advising on…

Content budgets are shifting – and so is creative power. Today’s breakout formats often originate not in writers’ rooms, but…

In today’s fractured media landscape, unscripted formats have emerged as TV’s most adaptable global IP. Their plug‑and‑play design – complete…

As media consumers in 2025 we’re swimming in more content than the great pacific garbage patch has plastic bottles, and…