Beth Stevenson: How to produce high-end Kids TV at a lower price
We are very lucky as kids producers here in Canada as we have some independent…
Browsing: MEDIA & CONTENT BUSINESS
Coen Doolaard: It’s about time we honoured Interactive Producers
Film producers are built up to be idolised as superstars for their imperative work in…
Contagious Insight: Cougar Town product placement meets second screen live interaction
US retailer Target has invested in product placement in an episode of TBS comedy series Cougar…
Interview with Simon Welton, the Devil & Birdwoman… for « Sexy Beast »!
Sexy Beast is a dating game with a difference: participants are hidden by film-quality prosthetic…
Interview: What do kids’ buyers want? TF1’s Yann Labasque answers
MIPBlog: What is the first quality you look for in a TV concept? Yann Labasque:…
Today’s best online video brand activations: Absolut Vodka, IKEA and SFR
Absolut Blank, by Absolut Vodka Absolut Vodka was created in 1879 by Lars Olsson Smith…
34 Multi-Channel Networks that matter — exclusive VAST MEDIA white paper
Did you know that YouTube’s global community creates more than 100 hours of video per…
Today’s best online video brand activations: Orangina, Pepsi and Burger King
Mission 404: Internet Must Stay Alive, by Orangina and Fred & Farid Created in 1936,…
Contagious Insight: Take the biscuit – Weetabix’ Pay-by-Picture campaign
New-look product sampling through a smart combination of in-store, TV and mobile Cereal brand Weetabix…
Interview with Felix Baumgartner: « I never had the impression I was going to die »
MIPBlog spoke to the record-breaking aerial expert, straight after what he called a « mind-blowing » MIPTV…
Contagious Insight: Amex’s interactive TV channel lets viewers shop and watch
American Express has launched an interactive branded TV channel in the US. The channel, which…
Interview with Simon Ingram: How Technology can help protect your Format
The devil’s in the details. This is increasingly what format creators seeking to protect their IP…
Omri Marcus: From Homeland to Still Standing: An introduction to the Israeli TV industry
It seems like the Israeli TV industry is the hottest on the planet. You can…
Interview with Jonathan Coad: How the Glass House controversy undermines formats’ value
The recent spat between ABC and CBS over the former’s new reality series The Glass…
Liveblog: Measuring the value of Branded Entertainment
[youtube]rWgsp7FdNd8[/youtube] Moderator Abby Marks of OgilvyEntertainment began this session by announcing the launch of Ogilvy’s…