Why Micro Dramas Are Emerging as a New Entertainment Genre
« Some people think micro drama is actually the saviour of film and TV. It is…
Browsing: Branded Entertainment
What Global Brands Can Learn from China’s Branded Micro Drama Boom
« Micro Drama is not an extended TV commercial. Don’t just cut a long-form film or…
Branded Content Governance: Key Findings & Pathways for Better Regulation
The Branded Content Governance Project presents a three-year international study examining how branded content practices…
VICE’s Branded Entertainment Playbook: Creators, IP Frameworks and the New Content Model
Behind Brand Entertainment is a series of interviews with producers, studios, distributors and brand leaders exploring…
Branded Entertainment Isn’t About Integration – It’s About Solving Problems
Behind Brand Entertainment is a series of interviews with producers, studios, distributors and brand leaders exploring…
From Brand Funding to Global Format: Making Branded Entertainment Travel
Behind Brand Entertainment is a series of interviews with producers, studios, distributors and brand leaders exploring…
From Store Aisles to Story Worlds: How Toys“R”Us Turns Its Brand Into an Entertainment IP Engine
“Same magic, new method.” That’s how Kim Miller Olko, Global CMO and President of Toys“R”Us Studios,…
How Easter Eggs can delight your shows’ biggest fans
One of Veep’s recent episodes saw Selina Meyer appearing on “The Tonight Show” again with…
How to expand IP beyond TV: 5 lessons from The Future is Wild
Not all IP is suitable for brand extension, but we realised from the start that The…
Coen Doolaard: It’s about time we honoured Interactive Producers
Film producers are built up to be idolised as superstars for their imperative work in…
Contagious Insight: Cougar Town product placement meets second screen live interaction
US retailer Target has invested in product placement in an episode of TBS comedy series Cougar…
Interview with Simon Welton, the Devil & Birdwoman… for « Sexy Beast »!
Sexy Beast is a dating game with a difference: participants are hidden by film-quality prosthetic…
Today’s best online video brand activations: Absolut Vodka, IKEA and SFR
Absolut Blank, by Absolut Vodka Absolut Vodka was created in 1879 by Lars Olsson Smith…
Today’s best online video brand activations: Orangina, Pepsi and Burger King
Mission 404: Internet Must Stay Alive, by Orangina and Fred & Farid Created in 1936,…
Contagious Insight: Take the biscuit – Weetabix’ Pay-by-Picture campaign
New-look product sampling through a smart combination of in-store, TV and mobile Cereal brand Weetabix…