Liveblog: Measuring the value of Branded Entertainment
[youtube]rWgsp7FdNd8[/youtube] Moderator Abby Marks of OgilvyEntertainment began this session by announcing the launch of Ogilvy’s…
Browsing: Branded Entertainment
Liveblog: Branded Content in the Marketing Mix
[youtube]GLaWhBwYHuU[/youtube] Speakers: Andy Fry, freelance writer and analyst (moderator); Evan Shapiro, president, Independent Film Channel;…
Interview with Heather Bowler, Eurosport: Brands want more content
One thing is clear for Bowler: « brands want more » than standard visibility. « You don’t just…
Morgan Holt: Brands in Broadcasting Build Bigger Audiences
This week, product placement becomes a reality for UK producers and audiences. After years of…
MIPTV 2010 | Gerd Leonhard: Social Media & Entertainment Brands
…made in one of his typically colourful presentations, at MIPTV in April 2010.