What Global Brands Can Learn from China’s Branded Micro Drama Boom
« Micro Drama is not an extended TV commercial. Don’t just cut a long-form film or…
Browsing: Media and Content Business
Branded Content Governance: Key Findings & Pathways for Better Regulation
The Branded Content Governance Project presents a three-year international study examining how branded content practices…
AI in Films & TV Production: The New Industrial Workflow
As AI accelerates across Hollywood pipelines, new analysis from Guy Busson (Ampere Analysis) shows a…
VICE’s Branded Entertainment Playbook: Creators, IP Frameworks and the New Content Model
Behind Brand Entertainment is a series of interviews with producers, studios, distributors and brand leaders exploring…
Micro-dramas: a niche format — or the next growth engine?
Designed for mobile-first consumption and delivered in ultra-short episodes, micro-dramas have rapidly moved beyond niche status. Once…
Branded Entertainment Isn’t About Integration – It’s About Solving Problems
Behind Brand Entertainment is a series of interviews with producers, studios, distributors and brand leaders exploring…
From Brand Funding to Global Format: Making Branded Entertainment Travel
Behind Brand Entertainment is a series of interviews with producers, studios, distributors and brand leaders exploring…
How Globo’s 100 Years of Storytelling Redefined Global TV IP
A hundred years in television is an eternity – and a masterclass in reinvention. Globo…
What TV Producers Can Learn from the Creator Flywheel
“Don’t build on borrowed land.” That line, often repeated in creator circles, might sound far…
From Store Aisles to Story Worlds: How Toys“R”Us Turns Its Brand Into an Entertainment IP Engine
“Same magic, new method.” That’s how Kim Miller Olko, Global CMO and President of Toys“R”Us Studios,…
Gucci vs. Dollar General: What Wondery’s Shutdown Signals for Podcast-to-TV IP
The Future of Podcast IP: Premium Storytelling vs. Creator-Led Hit When Amazon announced it was…
How to Avoid IP Pitfalls in Global TV Co‑Productions
“Most creatives either dream too small or too big,” notes international IP lawyer Matthew Asbell.…
How Shifts in Media Content Habits Transform Content Production & Distribution in the Digital Age
The digital age and its impact on media content habits Just like for any other…
Reality Rules: The IP Engine Behind Global TV Expansion
In today’s fractured media landscape, unscripted formats have emerged as TV’s most adaptable global IP.…
The ‘Great Attention Heist’. Does your content strategy stack up?
As media consumers in 2025 we’re swimming in more content than the great pacific garbage…