Liveblog: Branded Content in the Marketing Mix
[youtube]GLaWhBwYHuU[/youtube] Speakers: Andy Fry, freelance writer and analyst (moderator); Evan Shapiro, president, Independent Film Channel;…
Browsing: MEDIA & CONTENT BUSINESS
Television scores in 2011! A panorama of worldwide TV consumption – white paper
Click here to download this exclusive white paper (email required)
Michael Leahy: 7 Tips for an affordable MIP
You’ve invested in development, you’ve paid for the trailer and you’ve upgraded to the latest…
Jonathan Coad: The True value of Protecting Formats
For what you paid for a taxi from Nice to Cannes, 60 years ago you…
Interview with Heather Bowler, Eurosport: Brands want more content
One thing is clear for Bowler: « brands want more » than standard visibility. « You don’t just…
Jan Salling: Nordics doing it for ourselves
I date my one-man Nordic creativity crusade back to 2005, when TBI published a global…
Morgan Holt: Brands in Broadcasting Build Bigger Audiences
This week, product placement becomes a reality for UK producers and audiences. After years of…
MIPTV 2010 | Gerd Leonhard: Social Media & Entertainment Brands
…made in one of his typically colourful presentations, at MIPTV in April 2010.