About Author
 
			
			
				James Martin				
				
				
				
			
		As Head of Social Media for Reed MIDEM, James Martin oversees social strategy and deployment for B2B events MIPTV and MIPCOM, Midem (music industry) and MIPIM & MAPIC (real estate & retail). He is based in Reed MIDEM's Paris office.
 
					 
						
		 
	
						
										 
	
											 
	
											