Authors - MIPBlog

David Michel

Fundamentally Children is a leading authority on child development and play-based learning. Founded by Dr. Amanda Gummer, the organisation is dedicated to promoting the importance of play in children’s well-being, education, and development. Through expert research, consultancy, and strategic support, Fundamentally Children supports children’s industries in producing high-quality, developmentally beneficial products and content. Dr Amanda Gummer and the team of experts provide businesses with guidance on child psychology, play value, and market trends, ensuring that children engage with content and products that are engaging, safe, and educational. Fundamentally Children is the home of the Good Play Guide, which evaluates and accredits children’s products and services based on their play value and developmental benefits. By bridging the gap between industry expertise and child development research, Fundamentally Children plays a vital role in shaping the future of children’s play and learning experiences.1 Articles