From Local Hit to Global Franchise explores how Asian intellectual property (IP) is increasingly shaping the global content ecosystem. Drawing on international acquisition, adaptation and commissioning data across more than 45 markets, the study examines how Asian programmes travel, evolve and generate value beyond their home territories.
The report highlights a major industry shift: Asian content is no longer exported solely as finished programmes but increasingly as scalable IP. It identifies five key pathways to international success: global streaming exposure, format adaptation, remake chains, platform ecosystems and international co-productions. These routes enable Asian stories to reach global audiences, generate recurring revenue and develop into long-term franchises.
The study also outlines the factors that drive cross-border success, including universal themes, adaptable formats, scalable production models and strong franchise potential. Together, these insights demonstrate how Asian IPs are evolving from local hits into globally valuable brands, reshaping the future of international content distribution and development.
