Designed for mobile-first consumption and delivered in ultra-short episodes, micro-dramas have rapidly moved beyond niche status. Once seen as experimental, they are now emerging as a high-potential content format, capturing highly engaged audiences and opening up new monetisation and commissioning opportunities.
In this exclusive whitepaper produced by Ampere Analysis for MIP LONDON, the data tells a compelling story. Adoption levels are already strong in key territories, micro-drama viewers are proven super-consumers of video content, and clear patterns are emerging around audience age, genre preferences and platform usage
👉 Download the full white paper to access in-depth market insights, audience data and strategic takeaways shaping the future of micro-dramas.
