The streaming landscape is more competitive than ever, with platforms fighting for audience attention and strategic visibility. Our latest white paper, “Chasing Attention: Streaming’s Top Visibility & Strategy Insights (Q2 2025)”, produced by Looper Insights, provides a detailed analysis of streaming performance and merchandising strategies across the quarter, in the United States.
Key insights include:
- How Media Placement Value (MPV™) highlights audience exposure through premium title placement.
- The dollar value assigned to each placement ($MPV™), estimating cost efficiency across platforms.
- The role of Paid, Editorial, and Algorithmic placements in driving impressions (pMPV™).
- New dashboard modules revealing campaign impact, merchandising efficiency, and device-level trends.
Based on Looper Insights’ industry-recognized methodology, this white paper goes beyond monthly snapshots to uncover long-term patterns and explain not just who is leading the visibility race — but how they got there.
Download the full report now!
