A White-paper from the FAST4EU Consortium
The FAST (Free Ad-Supported Streaming TV) phenomenon has exploded in just a few years, becoming one of the hottest topics in the global media landscape—and it’s now taking Europe by storm. Once a niche experiment, FAST is now a central conversation among broadcasters, device manufacturers, platforms, and advertisers, redefining how audiences experience linear content in the digital age.
But what does FAST really mean—beyond the buzz? Which business models are emerging? Who are the key players shaping the ecosystem? And most importantly, what new opportunities does this hybrid format—bridging the best of linear TV and streaming—bring to the table?
This exclusive White Paper, produced by the FAST4EU consortium in cooperation with MIPCOM, dives deep into these questions.
Download it now to discover how FAST is reshaping the boundaries between TV and streaming—and why it’s becoming a must-watch opportunity for media and advertising professionals across Europe and beyond.
