MIPCOM Report: YouTube, Lionsgate and Rooster Teeth talk original content
With the launch of its YouTube Red subscription service, YouTube has embarked on a new…
Browsing: Old
MIPCOM Report: Keynotes from Kiefer Sutherland and A+E Networks’ Sean Cohan
Award-winning actor Kiefer Sutherland delivered a keynote to talk about Designated Survivor, in a panel moderated by…
MIPCOM Report: Brexit – a survival guide for the TV industry
The shockwaves from the UK’s vote to leave the European Union continue to reverberate in…
MIPCOM Report: The New Television and Tindering Your Content
MIPCOM got off to a sparky start this morning with two conference sessions in the…
MIPJunior Report: Mattel’s Keynote, Producing in Japan, and Grizzy & the Lemmings Screening
Today at MIPJunior, Catherine Balsam-Schwaber, Chief Content Officer at Mattel since September 2015, discussed what…
Japan: An SVOD Battleground
Japan is MIPCOM’s Country of Honour this year. Not only are its drama and anime…
MIPJunior report: From virtuality to immersive reality for kids
For all the buzz around virtual reality technology, some children’s brands are working more on…
MIPJunior report: What kids love, and what channels want
This year’s MIPJunior conference got off to a sparky start with two sessions of data…
6 ways to follow MIPCOM live!
1. On our showsites The easiest way to follow everything? Our websites! All our live content will…
The Key to bringing your story to life
British film director Tony Kaye once said that music and sound are the most important…
The Key to digital success? Research, research, research…
Research is often treated as a box-ticking exercise rather than an opportunity to connect with…
Standing out from the crowd: 5 keys to Discoverability
One of the biggest challenges in media today is discoverability. Standing out from the crowd…
To build a programme brand, Japanese producers need to be sensitive to sympathy
A hot topic among Japanese TV professionals is how to gain audiences’ sympathy. In Japan,…
Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations, by VAST MEDIA
On August 28, MTV hosted the 2016 « MTV Video Music Awards » at the Madison Square…
Integrating digital elements to linear shows deepens viewers’ connection with content
As I write this blog, it’s a typical Sunday afternoon on a full cross-country train,…